MarTech Series – Marketing Technology Insights
Jotform, a leading online forms SaaS solution, and Loom, a video messaging and collaboration tool, have joined forces to streamline asynchronous communication and provide visual information by releasing two new Loom widgets on the Jotform platform.
Both widgets, Loom Video Embed and Loom Video Recorder, enhance visual communication by adding a personal feel to Jotform’s form-filling process. Loom Video Embed allows teams to embed a video into a form for respondents to watch, and Loom Video Recorder enables form respondents to record a video while filling out a form.
“Video helps create a more personalized form-filling experience, whether it’s included by a form creator or a form respondent. We’re thrilled to partner with Loom and release two widgets centered on video and customization for our users,” says Chad Reid, VP of marketing and communications at Jotform.
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Both widgets can be used together or separately in a Jotform form. For example, form creators can use Loom Video Embed to add recorded product demos, internal training sessions or explanatory videos to a form. Form respondents can use Loom Video Recorder to record a video to submit customer feedback, quiz answers, interview responses and more.
“This new partnership with Jotform is a key step in achieving our vision of empowering effective communication wherever work happens,” says Justin Reidy, Director of Product Management at Loom. “This collaboration combines the nuance and flexibility of asynchronous video with Jotform’s powerful form-filling process. It enables far easier and more scalable collection of visual feedback.”
Loom Video Embed and Loom Video Recorder provide Jotform users with new, visual options to share and collect information, and both build upon Jotform’s extensive widget and integration offering.
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PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content — and then distribute and measure results. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
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