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Drift, the Conversation Cloud company, announced the launch of Drift Deal Room, which serves as a shared digital space to make buying for business easier. Consolidating shared content and conversations between both parties into a single place, Drift Deal Room modernizes how businesses sell—fostering collaboration between sellers and buyers at a time when B2B sales cycles are more complex than ever before. Drift’s latest offering helps sales representatives navigate todayt’s intricate sales cycle by reducing time between meetings, streamlining and enabling more flexible discussions between the two parties and decreasing the number of touchpoints per deal. For buyers, Drift Deal Room provides a VIP, customized experience that consolidates vital content and communication into a single place.
According to Gartner, the number of stakeholders involved in B2B deals has increased by over 30% from an average of 5.4 decision-makers in 2015 to an average of six to 10 people in 2022. For buyers, this means that purchasing software has become a full-time job as they navigate back-and-forth communication between sellers and internal stakeholders. At the same time, in the current macro environment, B2B sellers are under an increasing amount of pressure to deliver relevance and value — and do more, often with less, while separating themselves from the noise of competitors. Gartner found that sales reps have just 5% of a customer’s time throughout the entire buying journey.
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Most deals require many emails, texts, meetings, and phone calls, with bits of information and collateral in each. The buyer must organize the information to evangelize to stakeholders before they can make a purchase decision. With Drift Deal Room, all of this important information is in one place, making the buyers’ work easier, faster, and more efficient, thereby allowing them to deliver better buying experiences across every stage of the customer lifecycle. Buyers can focus on gaining buy-in from internal stakeholders and accelerating procurement, not sifting through information.
“With buyers continuing to embrace digital and self-serve sales channels, organizations need to explore new ways to improve the online buying experience to generate sales,” said Kimen Warner, vice president of product management at Drift. “We built Drift Deal Room with the buyer’s experience in mind so that our customers can meet today’s buyers where they are and deliver a superior digital experience, ultimately edging out competitors and closing more deals, faster.”
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Drift Deal Room empowers sales representatives to provide every buyer a customized, unique VIP experience. The all-in-one solution scales with businesses and has the power to:
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content — and then distribute and measure results. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
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