Home » Dentsu Group Acquires Pexlify

Dentsu Group Inc. (Tokyo: 4324) (ISIN: JP3551520004) acquired Pexlify, a Dublin, Ireland-based Salesforce consultancy.
The amount of the deal was not disclosed.
Pexlify will join Merkle*, a technology-enabled, data-driven customer experience management (CXM) company within Dentsu Group’s international business, Dentsu International. With this acquisition, Pexlify further bolsters Merkle’s existing Salesforce capabilities, adding scale and geography in the UK and Ireland for B2B and B2C clients. It adds expertise in Salesforce Sales, Service, and Experience Cloud solutions and further expands Merkle’s existing offering in Salesforce Commerce and Marketing Clouds.
Pexlify is a leading Salesforce Summit and MuleSoft partner with a team of over 150 certified experts, 1000+ projects completed and 450+ certifications, and clients in industries such as Financial Services, Hi-Tech, Consumer Goods and Healthcare. Clients include Allianz, Amazon, Bank of Ireland, Hilti, and Zurich. Headquartered in Dublin, and with offices in London, Frankfurt, and Poland, the company provides strategic guidance, discovery sessions, design workshops and business process analysis through to deployment, change management and ongoing support.
Led by CEO Stephen Lambert, Pexlify is a Salesforce implementation partner with 150 staff across its Dublin, London, Frankfurt, and Poland offices.
Pexlify’s employees will make the transition to Merkle, along with Lambert, and the Pexlify leadership team. Lambert will report directly to the UK CEO of Merkle, Anne Stagg. The company will be known as “Pexlify, a Merkle Company” with immediate effect and develop joint go-to-market plans and accelerate growth across both businesses.
Dentsu Group has more than 1,300 Salesforce trained staff and over 3,000 Salesforce certifications, providing customer experience transformation solutions that are aligned with Salesforce cloud capabilities. In the UK, Merkle’s Salesforce offering has a longstanding expertise in outcome-led customer experience, driven by data and enabled by marketing technology.
The Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan.
With a presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the group provides a comprehensive range of client-centric integrated communications, media and digital services through its six leadership brands—Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., and is also active in the production and marketing of sports and entertainment content on a global scale.
*Merkle, a dentsu company, is a data-driven customer experience management (CXM) company that specializes in the delivery of personalized customer experiences across platforms and devices. It has a combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions. With more than 14,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC.

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