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Jun 16, 2022, 10:00 ET
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The Surfside Ad Platform now allows cannabis businesses to run ads based on SKU-level inventory data 
NEW YORK, June 16, 2022 /PRNewswire/ — Surfside Solutions Inc. ("Surfside"), an end-to-end marketing technology that aggregates first-party data across all customer touchpoints, today announced the general availability of Retail Intelligence Targeting to enterprise clients, a feature of the Surfside Platform that allows cannabis dispensaries and brands to create dynamic digital advertising campaigns based on product availability.
Made possible by Surfside’s best-in-class integrations across point-of-sale systems and ecommerce platforms, Retail Intelligence Targeting offers clients an innovative way to build rule-based ad campaigns triggered by inventory levels and market trends. By setting parameters based on brand, SKU levels, product category, or competitor inventory levels, cannabis businesses can make sure every ad dynamically adjusts in real-time to what’s actually in stock.
With the addition of Retail Intelligence Targeting to the Surfside Platform, advertisers can:
"With Surfside’s Retail Intelligence Targeting, we’re giving brands and retailers a revolutionary new way to create ad campaigns that can dynamically adapt to the latest changes in product inventory, popularity, and market trends, whether at their own retail location, a partner location, or a competitor," says Michael Blanche, co-founder at Surfside. "With this new feature, Surfside continues to lead the way in giving our clients the ability to make every ad as agile and personalized as possible, driving a more engaging shopping experience for consumers and increased sales and efficiencies for clients."  
Want to learn more about Retail Intelligence Targeting? Visit to register for a free demo. 
Surfside is an end-to-end marketing technology that aggregates first-party data across all customer touchpoints, allowing advertisers the ability to better understand, target, and measure how to influence current and future customers. Powered by the only cannabis-focused customer data platform (CDP) with a complete view and opinion on the cannabis consumer, Surfside enables cannabis businesses to find and attract qualified consumers through the monetization of their online and in-store audiences.
Media Contact:
Scott Cianciulli
The Plunkett Group
(212) 739-6753
[email protected]
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