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MarTech Series – Marketing Technology Insights
Search Ads Maven powered by Kochava, the leading Apple Search Ads (ASA) campaign management platform, and Machine Advertising, the market leader in always-on incremental measurement technologies, today announced a sales and distribution partnership for Search Ads Maven.
The partnership enables Machine Advertising to sell and deploy the Search Ads Maven toolset which helps marketers optimize ASA media spend and conquest their competitors for compelling keywords on the Apple App Store. Through the partnership, app marketers promoting on iOS can look forward to a combination of Machine Advertising’s suite of incrementality tools with advanced ASA activation features provided by Search Ads Maven.
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“Machine partnered with Search Ads Maven because we saw the immense opportunity to offer the market the best in class ASA product.”
“We created Search Ads Maven for app marketers who want to win every Apple Search Ads search and achieve top results on the Apple App Store,” said Charles Manning, Founder and CEO, Kochava. “It puts marketers in the best position to diversify their ad portfolio through integration with whichever mobile measurement partner they choose, create custom goals, and receive insights on return on ad spend and ltv.”
“ASA is quickly becoming one of the most important channels for UA,” said Gary Danks, Managing Director and Founder, Machine Advertising. “Machine partnered with Search Ads Maven because we saw the immense opportunity to offer the market the best in class ASA product.”
Search Ads Maven is a best-in-class suite of productivity and automation tools that help with keyword analysis, keyword targeting strategy, and ASA campaign management. Search Ads Maven and Machine Advertising’s combined data set will enable marketers to optimize keyword targeting and conquest over competitors more effectively than other App Search Optimization tools.
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