BLOG | WEB HOSTING, TECHNOLOGY, MARKETING, AND LATEST NEWS

MarTech Series – Marketing Technology Insights
InMoment, the leading provider of Experience Improvement (XI)™ solutions, announced today it has completed the acquisition of ReviewTrackers, an award-winning customer review management software company. ReviewTrackers empowers over 175,000+ business locations to better understand and manage their customer reviews across 100+ sites with their review management technology. The companies will join forces to accelerate the delivery of an integrated solution focused on analyzing, amplifying, and maximizing customer feedback insight and action to accelerate acquisition and improve customer retention while driving more authentic connections with customers.
“Review and reputation management are central components of a broader customer experience ecosystem. At ReviewTrackers, we fundamentally believe that the success of your brand depends on the voice of your customer”
As businesses compete for new customers, strive to retain and grow relationships with existing customers and differentiate against competition, the ability to manage and improve the customer relationship from the very beginning stages is more important than ever. Customer expectations are often established during research conducted online. A key component utilized by consumers across industries is online reviews and listings. Best practices for customer experience includes monitoring, managing, and responding to online reviews from customers.
Marketing Technology News: Teads Appoints Karen Wang as Managing Director, Canada
“The acquisition of ReviewTrackers makes InMoment the first experience company to extend customer insights, analytics and action across the full customer lifecycle–acknowledging that customer reviews often set the stage for customer experience. Combining ReviewTrackers award-winning customer review management with our award-winning XI Platform will give companies the unique ability to expand beyond surveys to include social ratings and reviews, access a larger share of customer voice, manage online reputation, and improve experiences at an unparalleled scale. We are pleased to have Chris Campbell and the ReviewTrackers team join InMoment,” said Andrew Joiner, CEO at InMoment.
“Review and reputation management are central components of a broader customer experience ecosystem. At ReviewTrackers, we fundamentally believe that the success of your brand depends on the voice of your customer,” said Chris Campbell, CEO ReviewTrackers. “By joining InMoment, we have a remarkable opportunity to broaden the scope of our individual solutions and strengths to provide an integrated system that will help our clients better acquire and retain their customers.”
Online reviews are a great source of unsolicited customer feedback, and often offer perspective from a different segment of the customer base than surveys or other feedback channels. The combination of different sources for voice-of-customer provides a more holistic, integrated view of the customer experience, and therefore a more accurate representation of the broader customer experience. Leveraging InMoment AI, an intelligence layer of the XI platform that utilizes natural language processing (NLP), natural language understanding (NLU) and machine learning (ML) to facilitate and automate action, this unstructured data is brought to life.
ReviewTrackers employees, including its founder and CEO Chris Campbell, will continue in their roles and will be key to accelerating InMoment’s pursuit of experience improvement.
Marketing Technology News: MarTech Interview with Martin Hill, Head of Programmatic at Dianomi
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Prev Post

Next Post

ENGINE in the US, Europe, and Australia Rebrands to Big Village, Pioneering the…
Studio Metaverse Launches Company to Capitalize on Popularity of Blockchain…
Boostr Names Ad Tech Industry Veteran David Christopher-Morris Head of Product
Rumble Proposes an Open-Source Content Moderation Policy & Process to Improve…
Popular Posts
Pinterest and Tastemade Announce First-of-its-Kind Strategic…
Making Sporting History: EuroLeague Selects Israeli Startup…
ViewLift Expands C-Suite Leadership, Promotes Shraddha…
Intellimize Earns 2022 Great Place to Work Certification
Alinto, The European provider of email services and security…
Cloudflare Joins EU Cloud Code of Conduct, Achieves New…
Phonexa, MailCon Successfully Unite Email & Omnichannel…
DISCO Welcomes New Chief Marketing Officer and Vice…
Jeeng Announces New Email Ad Caching Feature to Improve…

Copyright © 2022 MarTech Series. All Rights Reserved. Privacy Policy
Welcome, Login to your account.
Recover your password.
A password will be e-mailed to you.

source

Write A Comment