QW HOSTING

MarTech Series – Marketing Technology Insights
Account-based marketing platform RollWorks, a division of NextRoll, today celebrated continued momentum across its platform as the ABM leader high-growth companies rely on to accelerate revenue.
The company announced significant enhancements to features of its Site Visitor API that further advances the incorporation of account-level insight into web content personalization. RollWorks now supports LiveRamp’s identifier, RampID™ across channels, as it continues to shore up product infrastructure to ready itself for a future without third-party cookies.
“Our drumbeat of product innovation demonstrates our continued investment in technology that helps our customers better identify and understand their anonymous website traffic to create a more tailored experience for accounts visiting,” said Justin Cooperman, VP, Product Management at RollWorks.
The RollWorks Site Visitor API helps B2B marketers better understand their anonymous website traffic to create a more tailored experience for accounts visiting and to analyze trends over time. It enables account-level identification, including firmographic details of site visitors in real-time for more engaging, account-centric visitor experiences. With its latest Site Visitor API update, customers can now identify website visitors across more account-level data, such as whether a visitor is part of a RollWorks Target Account List, Account Group, or Journey Stage.
Marketing Technology News: Getty Images Revolutionizes Visual Communications with VisualGPS Insights Launch
“RollWorks’ Site Visitor API helps marketers turn their data into account-based insights, thanks to our rich data assets, ability to ingest first- and third-party data, and machine-learning models,” added Cooperman.
With these updates, RollWorks makes it easier for B2B marketing and sales teams to understand who their ideal customers are and prioritize accounts to outreach to:
The Site Visitor API is now included in all pricing plans, so all RollWorks customers can access account level insights to activate chat and website personalization. Visit here to learn more.
In addition to the company’s own identifiers, RollWorks now supports RampID, a cookieless, people-based, privacy-first identifier. Advertisers leveraging RampID can unlock premium inventory, additional reach in cookieless browsers, and improved marketing tactics such as people-based audience targeting, frequency capping, and more. With more accurate and precise targeting through the use of multiple identifiers, RollWorks gives B2B marketers:
Marketing Technology News: MarTech Interview with Gaurav Chand, Chief Marketing Officer at Cognizant
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content — and then distribute and measure results. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
Prev Post

Next Post

UiPath Issues 2021 Impact Report
Crowdvocate Raises $15M in Funding and Announces Rebrand to Support its Strategic…
CycurID Puts Privacy Control in Consumers’ Hands with imme: A New Game-Changing…
Sesame Software Announces High-Volume Data Connector for Marketo to Integrate and…
Popular Posts
StrikeForce Rebrands as Zerify, Emphasizing Zero-Trust and…
SE Ranking Has Launched a New On-page SEO Checker That Will…
Validatar Partners with Snowflake to Accelerate Data Quality…
Bloomfire Named a 2022 Best Place to Work in Central Texas
With Notable New Honors from G2 and TrustRadius, RollWorks…
AskBrian Launched a New AI Technology for Qualitative…
Atmosfy Delivers User Generated Video at Scale with…
Alinto, The European provider of email services and security…
Vyopta Announces New Alerting Features and Integrations at…

Copyright © 2022 MarTech Series. All Rights Reserved. Privacy Policy
Welcome, Login to your account.
Recover your password.
A password will be e-mailed to you.

source

Write A Comment