MarTech Series – Marketing Technology Insights
Every business aspires to build a recognizable brand. In today’s crowded market, it’s far more difficult to stay current as a well-known brand these days.  Since most companies have budget restrictions, spending a lot of money on increasing brand recall can be a challenge. It is crucial to establish a brand identity to have a strong presence today.
Brand image has a favorable influence on brand value and thus is critical for acquiring greater market share. Brand image helps businesses charge premiums that customers are willing to pay and adopt more effective brand or product expansion plans because people see you positively and trust you to deliver.
Your brand image may be considered as a reflection of how successfully you run your business and satisfy the demands of the market as a whole, as customers perceive it. This will influence your ability to compete with other established businesses. To stay ahead of the competition, it is important to have a positive brand image.
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Brands that have created good long-term relationships with consumers are the strongest examples here. In consumers’ opinion, these brands have effectively raised their brand value above the competition.
The automobile company is one of the top legacy brands of the automotive industry. Porsche has firmly established itself as an exceptional luxury brand, sitting at the pinnacle of automotive perfection; only a few other brands can compete with Porsche in the automobile sector. The link of their automobiles with prestige exemplifies their brand equity. The Porsche crest is typically seen as a symbol of success by car buyers; it’s seen with high status. Porsche is able to demand premium pricing as a result, which adds to its luxury appeal and brand image.
Few business slogans have become as well-known as the “Just Do It” tagline put up by Nike. This brief statement that supports the basic logo that Nike has been using for years has been a great success. Nike built a sense of connection with its clients by eliciting an emotional reaction and being memorable in its simplicity. “Just Do It” is more than a catchphrase; it’s a way of life. Nike developed inspiring meaning with these three words. Nike inspires their audience to attain their loftiest goals and never give up. Customers are significantly more confident that Nike would assist them in reaching their best potential when they purchase their items. Nike has built a legacy with its “Just Do It” campaign.
Who doesn’t know about Disney, the brand’s name is enough. Disney has been a case study among multiple brands in using emotion to attract legions of followers throughout the last century. Of course, Disney excels at producing kid-friendly programming to attract new young viewers. However, because of the nostalgia they elicit in older generations, they may profit from an even larger audience. Disney engages every type of audience through its brand image. Disney uses a narrative to entice everyone, from young to old, to visit Disneyland and enjoy a movie night together. They elicit powerful emotional responses in their stories, which they then use to market subsequent product lines and license. These stories stick with their audience for years, preserving their meaning and staying current.
When it comes to the technological industry, there is no name more famous than Google. Promoting their brand’s value was crucial in attracting a large customer base and high-quality staff. Google workers have a great deal of flexibility in running their businesses. They place high importance on their staff, who appreciate the brand’s honesty. The organization successfully established a culture based on faith in its work and a genuine desire to make a big difference in the world. These characteristics have resulted in a Google team that excels at developing high-quality products. Google has been committed to perfecting every area of their expanding company, beginning with search. Google has one of the best brand images in the world.
Social responsibility and branding as a coffee business that is a higher tier in comparison to the competition has helped the brand of Starbucks gain traction. When customers order from the menu, they feel like enthusiasts. As a consequence, their coffee, which is high priced, makes buyers feel more valuable. Starbucks has made a brand image that speaks for itself.
Conducting a brand audit to identify your brand’s strengths and flaws may be quite beneficial. Every campaign and business activity should constantly include building brand image for the success and growth of their brand in the coming years.
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MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.
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