MarTech Series – Marketing Technology Insights
IgniteTech, the company “Where Software Goes to Live™,” today announced that Kay Williams, Customer Experience (CX) journey analytics leader and BryterCX product expert, has joined the Company in a newly created role of Senior Vice President, Customer Experience
Williams is a seasoned technology consultant across multiple industries and verticals, spending her early career delivering professional services with Ernst & Young and Capgemini. She later served as Senior Consultant for enterprise customers of BryterCX (then known as ClickFox), and in her most recent role, she led customer journey analytics for a current enterprise user of the BryterCX platform. Williams’ experience architecting business solutions for enterprises worldwide, with a particular focus on partnering with cross-functional teams to improve CX, makes her uniquely qualified to lead the IgniteTech Customer Experience practice.
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“Kay is a standout talent and a world-class CX analytics leader,” said Eric Vaughan, IgniteTech’s CEO. “We’re thrilled to have her join the team based on her deep BryterCX product expertise and CX consulting experience. IgniteTech is making significant investments in innovation for the BryterCX platform for customers, and coupled with Kay’s leadership, consulting acumen and product knowledge, we expect to lead the journey analytics space across industries.”
Earlier this year, IgniteTech acquired the BryterCX Journey Intelligence™ platform, which provides detailed insights into CX journeys and creates opportunities to reduce costs and improve customer satisfaction. Williams will drive IgniteTech’s leadership in CX both with BryterCX customers and through the continuous innovation of products in IgniteTech’s software library and the IgniteTech Unlimited program.
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