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MarTech Series – Marketing Technology Insights
Acrolinx, a global leader in helping the world’s largest enterprises create higher-impact content, is excited to announce a unique partnership with Oncrawl, the SEO and data platform powered by the industry-leading SEO Crawler and Log Analyzer.
Acrolinx’s newest product offering — the Content Cube — recognizes the need for enterprises to measure the impact of their digital content strategies. It gives marketers clear insight into their content’s success by aligning performance metrics with content quality data, and uncovering areas for improvement. Acrolinx is using Oncrawl’s industry-leading, powerful website crawler to provide website content for the Content Cube to analyze.
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Acrolinx chose to power the Content Cube with Oncrawl because of its versatility and comprehensive crawling technologies. Consequently, our solution can handle even the most inhospitable, uncrawlable websites, revealing accurate and valuable data for our customers. Through its capacity to scan the maximum amount of website content, Oncrawl uncovers missed opportunities for increased engagement and identifies potential website pages that put brand reputation at risk. The Content Cube collects performance data from Oncrawl’s crawl and combines it with the Acrolinx quality scores, providing guidance for content improvement.
Acrolinx and Oncrawl look forward to future developments together. With technologies that are complementary on a conceptual level — Oncrawl helps enterprises make content easily indexable by search engines to drive more traffic to it, while Acrolinx helps enterprises create impactful content that leads to conversions — we’re excited to bring more insights to our customers together.
“The Content Cube provides concrete benefits to users, and we’re excited to continue to work with Acrolinx on integrating our crawl technologies into specific solutions. Access to website data is the key to every successful campaign, whether for increased visibility or improved engagement,” confirms François Goube, CEO and Founder of Oncrawl.
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PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content — and then distribute and measure results. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
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