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MarTech Series – Marketing Technology Insights
BigID, the leading data intelligence platform that enables organizations to know their enterprise data and take action for privacy, security, and governance, today announced that it has been achieved Premier Tier partner status with Snowflake, the Data Cloud company and deepens integration with Snowflake by adding native row and cell level masking capabilities for data in Snowflake..
Adding risk and sensitivity awareness to native data masking controls, this partnership gives joint customers even more visibility and control over their most sensitive data with the click of a button. The integrations between BigID and Snowflake enable customers to better manage, protect, and get value from their data – the latest enhancements make it easy to:
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The Premier Partner Status and the extended integration capabilities launched today validates BigID’s native integration with Snowflake.. Together, BigID and Snowflake can enable customers to reduce risk, protect their sensitive data, accelerate governance, and achieve continuous data compliance.
“By continuing to invest in our partnership with Snowflake, we’re empowering our customers to get more value from their data, proactively protect it, and extend modern data visibility and control across the new tech stack,” said Iulia Stefoi-Silver, Vice President, Technology Alliances at BigID. “We’re looking forward to even deeper integrations in the coming months – and are thrilled to partner so closely with Snowflake.”
“As a Premier Partner, BigID has received a designation given to Snowflake technology partners with a strong reference architecture to help our customers take ownership of their data,” said Raja Balakrishnan, Senior Product Manager at Snowflake. “Our partnership with BigID aligns with our ethos to continually enable Snowflake users to adapt to changing compliance regulations and governance needs.”
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PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content — and then distribute and measure results. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
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