Learn how to sort through the noise of website apps and find the right solution to meet your business’ needs.
Running an ecommerce business?
How many apps have you added to your site to improve customer experience?
A handful, you say?
Maybe not enough?
It’s easy to keep adding new plugins geared toward improving your customer’s user experience, increasing sales, etc.
But with so many bells and whistles, marketers can lose track of their focus.
Let’s cut down the laundry list of apps in your ecommerce site’s ecosystem.
This 360-degree strategy has one goal in mind: driving revenue.
On June 1, I moderated a webinar with Bridgeline’s ecommerce product and marketing experts, Shreyas Kamath, Victoria Lindsay, and Jonathan Meyer.
Kamath, Lindsay, and Meyer provided a walk-through of the crucial aspects of your site that help attract traffic and convert visitors into customers.
Here is a summary of the webinar.
To access the entire presentation, complete the form.
As a marketer, you need to find the sweet spot between:
[Get the formula that leads to success] Instantly access the webinar →
These five steps can help you trim down apps that aren’t contributing to your company’s overall goal.
You’ll be able to uncover your top performers as well as discover ways to consolidate multiple apps into a combined, single point of data and functionality.
Take inventory of your apps and how they connect to your new revenue strategy.
Use these questions to audit and clean up your martech stack:
[Discover next steps] Instantly access the webinar →
As you audit your martech stack, you’ll uncover different data sets that cover other kinds of metrics.
But do these metrics align with your business goals?
Revisit your business goals.
Then, decide if you want to focus on sessions, clicks, conversions, etc.
Tip: With the sun setting of Google’s Universal Analytics, focus on looking at what you have in Universal Analytics, and then start porting that over to Google Analytics 4.
[Why you should do this?] Find out in the on-demand webinar →
Auditing and finalizing your traffic strategy will help you get a stronger handle on the apps that are working in your favor.
Evaluate your traffic strategy by breaking it into these categories:
Then, focus on the technical aspects of your traffic strategy.
Rank, assess, and organize the following by the above categories:
[Get details on how these work together] Instantly access the webinar →
Now, map out which apps are directly helping you achieve the goals of your traffic strategy.
Now that you have organized your traffic strategy, you’ll need to ask yourself:
Focus on getting the user to the goal faster by optimizing:
[Dig deeper into each one] Instantly access the webinar →
Now, decide which apps are helping with optimization.
Could you consolidate your apps into a single app that does it all?
Now, it’s time to increase ROI by increasing your average order value (AOV).
This is your opportunity to start creating brand loyalty and introducing other options to someone who’s already indicated that they’re interested.
Increase AOV by introducing:
[Find out what else can increase AOV] Instantly access the webinar →
Using an app that provides these shopper perks can help improve ROI.
Finding that sweet spot in your martech stack is as easy as auditing and aligning your apps to your revenue goals.
Look at these factors and take a 360-degree approach to using only the apps that truly help with:
Here’s the presentation:
Do you have a brand that’s growing globally?
Learn why International SEO is important and keep your brand competitive by finding the perfect balance of functionality and usability across markets on June 15 at 2 p.m. ET.
Featured Image: Paulo Bobita/Search Engine Journal
Get our daily newsletter from SEJ’s Founder Loren Baker about the latest news in the industry!
Heather has over 20 years of industry experience and is the Director of Marketing at Search Engine Journal. Having worked … [Read full bio]
Subscribe to our daily newsletter to get the latest industry news.