Customer engagement platform has unveiled Braze for Success, a series of new offerings, enhancements and what is describes as a more comprehensive solutions approach to complement its platform.
This portfolio, methodology and community are designed to allow marketers to stay ahead of their peers with leading customer engagement campaigns, built through services, best-in-class customer success, support and education from Braze.
Brands today are navigating through the complexities of ever-changing digital transformation and a dynamic work environment. Research shows that in 2021, there was a 31% increase in marketing professionals who changed jobs compared to 2020. These transitions cause brands to require upskilling, and also leave their teams with skill gaps to fill. Therefore, to maximise business ROI, Braze says brands need a fit-for-purpose, trusted partner that will work with their team, guiding them to long-term success by meeting today’s real-time, channel-agnostic customer engagement needs.
Myles Kleeger, president and chief customer officer at Braze, said: “Braze has a tremendous track record of delivering for our customers – with Braze for Success, we’re going even further to enhance the world-class community around our industry-leading product, and to offer what we believe is the best support, success and education in the customer engagement industry.
“Our success, services, and education teams lead by example – building meaningful relationships with our customers designed to help them improve operational efficiencies, enhance ROI, and become customer-centric companies.”
With Braze for Success comes a series of new offerings and service enhancements that provide companies with end-to-end support from a trusted partner, and is intended to enable brands to navigate the complexity of meeting the demands of today’s customers while driving ROI.
Interested in hearing leading global brands discuss subjects like this in person? Find out more about Digital Marketing World Forum (#DMWF) Europe, London, North America, and Singapore.
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