QW HOSTING

MarTech Series – Marketing Technology Insights
Storyblok, an enterprise headless CMS that enables developers and marketers to deliver powerful content experiences on any digital platform, today announced the release of The State of Content Management 2022 report. This report analyzes survey results from professionals across a wide range of industries throughout the United States, UK, Germany, and Sweden about how they manage content in their organizations.
Despite claims that many enterprises are pursuing more advanced omnichannel content platforms, the data shows that companies are still taking a cautious approach and mostly sticking with websites and mobile apps. When asked which platforms and channels they serve with their CMS, 7.2% said voice-activated speakers, 6.6% said AR/VR, and only 3.7% said smartwatches.
Marketing Technology News: Zero Trust Leader iboss Wins 2021 Cybersecurity Excellence Award
While there is an increase in interest in some of these areas for the future, the data shows that they’re still on the lowest end of the scale. When asked which platforms and channels they plan to serve with their CMS in the future, 9.6% said voice-activated speakers, 6.5% said AR/VR, and 5.1% said smartwatches.
“This data proves that enterprise adoption of newer content platforms has a long way to go, but we’re still in the early days of advanced digital transformation projects,” said Dominik Angerer, Co-Founder and CEO of Storyblok. “Once more companies understand how a headless CMS makes it possible for one content hub to easily publish content everywhere, the growth of omnichannel content experiences will accelerate at a much more rapid pace.”
Some other findings from the report include the following:
Marketing Technology News: Hashed And Icetea Labs Join Forces Towards A Common Goal In GameFi And Metaverse
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content — and then distribute and measure results. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
Prev Post

Next Post

New Canto Features Empower Digital Content Creators Amid Surging Demand
What Should B2B Marketers Be Doing To Get ABM-Ready?
Box Announces General Availability of Integration with Microsoft Teams to Power…
MarketCast Acquires Invoke to Expand Online Entertainment Audience Research
Popular Posts
Kura Technologies, Maker of the Best Performing AR Glasses…
AppSec Leader Veracode Thrives in Record-Breaking Year for…
Network for Good Joins Landscape-Defining Social Good…
Semperis Extends Active Directory Protection With Expansion…
The Hidden Value Developer Relations Teams Provide
Planworth to Offer SideDrawer to Enhance Secure Advisor and…
What Should Feature in the MarTech Stack of B2B Content…
For Fifth Year, Accenture Positioned as a Leader in…
X4Impact Names Top-Ranked Impact Tech Solutions

Copyright © 2021 MarTech Series. All Rights Reserved. Privacy Policy
Welcome, Login to your account.
Recover your password.
A password will be e-mailed to you.

source

Write A Comment