MarTech Series – Marketing Technology Insights
Storyblok, an enterprise headless CMS that enables developers and marketers to deliver powerful content experiences on any digital platform, today announced the release of The State of Content Management 2022 report. This report analyzes survey results from professionals across a wide range of industries throughout the United States, UK, Germany, and Sweden about how they manage content in their organizations.
Despite claims that many enterprises are pursuing more advanced omnichannel content platforms, the data shows that companies are still taking a cautious approach and mostly sticking with websites and mobile apps. When asked which platforms and channels they serve with their CMS, 7.2% said voice-activated speakers, 6.6% said AR/VR, and only 3.7% said smartwatches.
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While there is an increase in interest in some of these areas for the future, the data shows that they’re still on the lowest end of the scale. When asked which platforms and channels they plan to serve with their CMS in the future, 9.6% said voice-activated speakers, 6.5% said AR/VR, and 5.1% said smartwatches.
“This data proves that enterprise adoption of newer content platforms has a long way to go, but we’re still in the early days of advanced digital transformation projects,” said Dominik Angerer, Co-Founder and CEO of Storyblok. “Once more companies understand how a headless CMS makes it possible for one content hub to easily publish content everywhere, the growth of omnichannel content experiences will accelerate at a much more rapid pace.”
Some other findings from the report include the following:
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PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content — and then distribute and measure results. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
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